Simon Mainwaring – There’s an adage that is…


“There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”
-Simon Mainwaring

Simon Mainwaring – Today’s consumers are eager to…


“Today’s consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed, they may even be investors in these companies – but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.”
-Simon Mainwaring

Simon Mainwaring – With the never-ending stream…


“With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.”
-Simon Mainwaring

Simon Mainwaring – Corporate executives need to re…


“Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.”
-Simon Mainwaring